Owning a microbrewery is a labor of love. Often times, the genesis is a mad homebrewer’s hobby growing so big that their basement, kitchen, garage and children’s closets become so clogged with gear that they HAVE to go pro.
This is what happened to Matt and Renee Nadeau who are about to celebrate the tenth anniversary of Rock Art Brewery. But now they’re being attacked.
(Personally, as a homebrewer living in a tiny one- bedroom apartment in Queens, it has certainly been a challenge and I can tell you that one corner of our bedroom is so overloaded with hoses, brushes, buckets and tools that were my wife not so in love with the beer, they’d end up on the curb for NYC’s finest to haul off. But enough about me…)
This story is about a battle that’s brewing in the cozy state of Vermont. And its gonna be a long and costly one. A classic tale of corporate greed and the power of the dollar squashing the little guy. The villian in this story? Monster Energy Drinks. But wait, you ask, what the hell does Monster want with a small microbrewery in Vermont?
Well, in a stroke of pure asinine genius, the corporate wizards at Monster have decided that the beer being brewed in Vermont under the name “Vermonster” may cause confusion in buyers and be a threat to their billion-dollar enterprise. What the f*c%?!!