Well, its now official. The twelve crafty wine fakers have gotten the French gavel and its off to prison for some and hefty fines for others. As I wrote last week, E&J Gallo was sold a ridiculous amount of fake Pinot which was passed off on the world as Red Bicyclette Pinot Noir, which was in fact anything but. After a year of investigations, the twelve culprits faced the music this week.
All in all, its thought that 18 million bottles of fake Pinot hit the market, mostly in the US. The profits were huge for the swindlers, who are estimated to have reaped a combined profit of 7 million euros (approx. $9.5 million). The odd thing? Not a single US consumer complained.
But those in the Languedoc are angry; especially the judge, who declared, “the scale of the fraud caused severe damage for the wines of Languedoc for which the United States is an important outlet.”
Fines range from approximately $2,000 to $250,000 and some will spend one month to six months in jail. The damage to the Red Bicyclette brand is pretty catastrophic and I’m curious to see Gallo’s next move. According the their website, they are “deeply disappointed.” Yeah. That’s the understatement of the year.