Here once stood the great Chateau Lafite...
It was the shot heard round the world. Yesterday, Eric Asimov of the NY Times wrote an article that sent shock waves through Bordeaux. The message: you’re soon to be on life support.
I feel inclined to write as Paul Grieco, our fearless leader, was pictured in the piece and our wine programs at Hearth and Terroir were discussed. It was a simple article and yet a brilliant one.
I would have killed to be a fly yesterday on the Gironde River to see the panicked look on the faces of the Chateaux owners as they sipped espressos and overlooked their empires. Or at least, I hope they were panicked…if the entire Bordelais wine industry isn’t discussing Mr Asimov’s article, then they may be more screwed that they can possibly imagine.
You see, Bordeaux and its wines are falling prey to a massive marketing failure. They have effectively cut themselves off from the new generations of sommeliers, wine geeks and the average consumer.
